Smart Expy

This infographic project was designed as a structured and visually engaging case study report. The goal was to transform raw text data into a clear, compelling visual narrative that effectively communicates key insights and processes.

Infographics
Layout Design

The design features a well-defined structure with bold headings, subheadings, and visual elements that naturally guide the viewer’s attention. A consistent branding approach, using a professional orange and blue colour scheme along with recurring hexagonal shapes, reinforces visual identity.

Complex information is transformed into digestible graphics, including flowcharts, segmented pricing visuals, and interconnected diagrams, making the data more accessible. The overall aesthetic is minimalist and modern, with a clean layout and strategic white space that enhances readability and focus.

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Pico The Dinosaur

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Sketchy Hand